You could set up an interesting graph with that (you know, one of those cross-shaped graphs ... I forget the proper name for them) with "signal" and "noise" on one axis, and "heat" and "light" on the other.

Most of my lovely readers would, I suspect, appear in the "signal/light" quadrant; whilst Marios would probably end up in "noise/heat" and Freya in "signal/heat".